Luxeco & Partners is the International Agency for Public & Press Relations devoted to the world of luxury. A pioneering concept developed by Florence Noël, a journalist with a specialist background in the world of finance/business and luxury.
Florence has a wealth of experience in the luxury lifestyle industry. After graduating in Political Science & International Relations, she began her career in economic journalism in the early 1990s, covering the financial, aviation and pharmaceutical fields before swiftly specializing in the luxury sector.
At 37 Florence left the media world to create her own PR agency: Luxeco & Partners. Buoyed by her extensive network of professional contacts in all sectors of the luxury business, her PR portfolio soon included a string of leading watchmakers, famous cosmetics companies and prestigious real-estate firms.
While pursuing her activities in the field communications, Florence conceived and founded the Geneva Time Exhibition in 2008, in association with her events Partner. Every January over 6,000 collectors and watch enthusiasts from around the world descend on GTE to discover the latest watch trends and designs as presented by nearly 60 top watch brands.
In 2011 the launch of a new department, VIP Management Solutions, appeared only natural: Florence is often approached by VIP visitors to the watch fair looking for an exclusive, fully confidential conciergerie service – so now Florence and her team have decided to place their vast experience, and extensive network of contacts, at the service of their exclusive clients whenever they visit Geneva.